This campaign, known as the MORE campaign, was designed to promote Komet USA ( a division of the German-owned Gebr.Brasseler) as the premier dental rotary instrument manufacturer in the USA and all over the world. The campaign highlighted the product as the "hero" of the ad by juxtaposing it in a strong visual that clearly communicated the message. Komet is "larger-than-life!" The campaign was designed to work in a multitude of languages and ran in the United States and internationally.
Relationships defined their brand. We designed a campaign that highlighted both their clients and the hometown staff that made FMB the great little community bank. The brand was strong enough to catch the eye of Morris Bank's board of directors, as they searched to expand their base.
The product is the hero of this campaign. We wanted to present the food Rusty Pig prepares in a manner that showcases the care and passion they put into every bite, and be so well styled that you feel you could reach into the ad and pull out a BBQ plate of Rusty Pig's goodness.
The board of directors at SBHF cuts us off the leash and allows us to go the extreme! We get to be creative and support this fantastic festival along with working with great local artists like: Amiri Farris, Dr. Wendell Smith, and T.J. Williams. Not to mention the legendary Teddy Adams, and Quentin Baxter.
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